Your website has problems right now — broken links, slow pages, missing titles — and every one quietly costs rankings and customers. A website audit finds them all in minutes. Here is how to run one free.

What a website audit checks

• Technical: broken links, redirect chains, crawl errors, mobile issues, page speed.
• On-page: missing titles, duplicate meta descriptions, thin content, heading structure.
• Indexation: pages Google cannot find or refuses to index.

The free audit route

AutoRank's Site Audit crawls your site and prioritizes issues by impact — with plain-English explanations of what each means and how to fix it. The free plan includes 5 credits free, no credit card. For a small business site, that covers a full audit.

Pair it with Google Search Console (free): Coverage reports show indexation issues straight from Google, and Core Web Vitals shows real speed data.

What to fix first (priority order)

1. Indexation blockers — pages Google cannot crawl or index. Nothing else matters until this works.
2. Broken links and errors — 404s and server errors erode trust fast.
3. Mobile usability — most small-business traffic is mobile; mobile errors hit hardest.
4. Speed — compress images, remove dead plugins, cache aggressively.
5. On-page basics — unique titles and meta descriptions on every important page.

How often to audit

Monthly for most small businesses — plus immediately after any redesign, migration, or major content push. Websites drift; audits catch the drift.

FAQ

I am not technical — can I use an audit tool?

Yes. AutoRank's audit explains each issue in plain language. Anything involving code comes with guidance clear enough to hand to a developer.

How long does a small business audit take?

The crawl takes minutes; working through the priority fix list takes an afternoon.

Sources

• Google Search Central: Core Web Vitals and mobile usability docs
• AutoRank Site Audit: https://www.autorankenterprise.com/site-audit